About Us

Idea Machine is a family owned and run business. We believe in moral and ethical business practices, and we offer you a level of trust and attention that the big guys cannot.

 

Christian Smith, Machine

SmithsHave you seen the "White and Nerdy" video on youtube.com? (If not and you appreciate Weird Al, this is a must-see.) Christian is far more handsome, more fashionable and more athletic, and I'm biased since he's my husband - but you can check a lot of those nerdy traits off his list.

His main role in Idea Machine is maintaining the nuts and bolts behind the websites we’ve created. He also seeks out software solutions to keep our clients up-to-date with Internet technology and trends. He is also the alpha dog in the family – helping Kerri stay focused and keeping Samson in-line.

Christian graduated from Penn State University with a degree in English.It’s true: a geek with communication skills!

 

Kerri Smith, Idea Machine
Kerri is the idea supporting the “machine.“

I graduated from Grove City College in 1999 with a degree in Business/Communications. I got my first taste of sales in 1996 when I decided that I was going to sell knives during college. My parents thought I was crazy; I loved the thrill of the sale.

My first “real” job was as an associate editor for a construction trade journal. It wasn’t called a “sales” job, but day in-day out, I called on architects, engineers, project managers and municipal officials to convince them to give me information about their construction projects.

From March 2003 – November 2006, I worked in business to business inside sales for a website software company. I got so tired of having so many lousy sales months that I started to really educate myself on sales, marketing and networking. It worked! So many people were contacting Christian and me  for consulting help at the end of 2006, it made sense to focus full time on Idea-Machine.

 

Samson, Dog
Corporate mascot and inspiration for logo

Samson likes running fast, treats, his toy squirrel “Zippy” (real squirrels live outside and they are his enemy), squirrel hunting, shredding paper and tissues into small bits, socks, and sunbathing.

He graduated from puppy kindergarten and obedience school in 2005, although he’s far better at tricks than being obedient.

Accomplishments: sit, stay, roll over, heel, We Are Penn State cheer (we are… bark bark!), and the sneaky swiping of food, socks, and tissues.

 

Did You Know?

Over 77% of people said they were more likely to make a purchase from an unfamiliar business with a quality Web site than a poor Web site from a known business.
 

Our Services

Sales Consulting

Does each member of your organization have a solid grasp on sales fundamentals? If not, your bottom line is suffering. We offer sales consulting and coaching with a focus on long-term client relationships.